How to Promote a Schranz Track: The Turn Up The Bass Approach

All right, so next I wanna talk about how to promote your music. So there's multiple ways and multiple lanes you can go about promoting your music. And I wanna just talk about all of them just off the top of my head. So what you can do is if you are a new producer and you don't currently have a network or connections with larger artists who are playing big shows and recording sets on YouTube or SoundCloud, let's say you have absolutely no connections at all. The first thing that I would recommend

doing is creating songs or creating remixes, putting them on SoundCloud and using Download Gates to start to build your audience. So for instance, about a year ago, I put out this track, "Crystal the Day's Notion Remix, Hellbound Schranz Edit." So I wanted to make a Schranz edit of this really, really popular song because I felt like that would do great in Schranz sets. And it was really successful. Like people like Cobasil and other like huge artists started playing it out. And you can see it got like 479,000 plays and a

bunch of reposts and a bunch of comments. And so what I did was I found a popular song at the time and I wanted to put my own spin on it. I put it up on SoundCloud and then instead of like putting it for sale, which I would never do because I don't own the rights to the original, what I did was I allowed people to download it through a Download Gate. And so when you click the download button gate, it's going to take you to this hype edit website. And

if you go to download the file, it's gonna say, "Please support the artists to unlock your download." So it's gonna ask you to follow me, like my track, comment on my track and repost it. You could also, let's go to next, let's skip to next. It'll just allow you to download it. You can also do it for Instagram or some people like to collect emails. But what this does is this helps get your song traction. So I only selected the SoundCloud options when it came to this Download Gate because I

just wanted the song to just get heard by as many people as possible. A lot of times if you do too many steps, especially on Instagram, things just get a little weird and you don't wanna get a bunch of fake followers on Instagram because it just tanks your reach. I made this Download Gate and it really helped because a lot of people downloaded it and because people then had to like the track and repost it, it started to get circulated around our SoundCloud's algorithm. And it really helped me grow and

I saw so many people play my track out.

people play my track out. And so I would get these videos of people playing my track and then I'd get tagged in it and then I'd put it on my story. And then I would say, "Yo, thanks for playing my track." And they'd say, "Oh, I love the track. Like great job, like send me more music." And so that is like the number one most effective way I've found to promote your music and promote your project and start to make those connections. Because once that initial connection was made, for example,

if some, I'll just use like Cobasil as an example. If somebody like Cobasil played this track out and I had never spoken to Cobasil at all and I saw like an Instagram clip of it, I add it to my story, I tag him, I say, "Yo, thanks for playing the track. Looks so sick, awesome." And then maybe he responds, maybe he doesn't. Doesn't really matter, he's playing my track. But if he does respond and he says, "Yo, amazing track, love to play it, send me more music." Boom, there's a connection

right there. And that's how you start to build your network. And then from there, once you make more music that you feel is ready to send, and again, do not send it if it's not ready because you don't want the person you're sending to to think, "Ah, that one track was a fluke, this guy sucks." So make sure that the music is really good, get feedback from your friends, make sure they really like it. And then once it's ready, then you send it to those artists. And then you can DM

the artists, and if they respond and they like it and they like two of your tracks, then they're gonna be like, "Oh, this person's for real, like I'm gonna keep an eye on this person." Then you send a third track that's sick, and boom, right then and there, you're really starting to ingrain yourself in the scene. And so ways you can send tracks to artists, I typically go through SoundCloud DMs, you can go into the messages. And a lot of times artists, especially in techno and hard techno, they like receiving

tracks through SoundCloud. Another way you can do it is through Instagram, but I found a lot of times that DJs might respond there, and then they'll say, "You send this over SoundCloud." So that's where I'll start shooting my tracks over to SoundCloud. But that is how I would go about promoting my music. Those to me are the most effective ways to get plays on your songs. Another way you can do it, you can make content around your song. That's not particularly my style, but making content and promoting your music through

that way, whether it's Reels or TikTok, is definitely another effective way. But I'm not gonna give you tips on that, because I don't do that very often. I just more so focus on the music and just try to send my music to people. And I'll post videos of me playing my track live, but I'm not doing stuff like dancing in front of the camera as much. But that's totally something you can do to promote your music, and it really works. So yeah, I just wanted to do a quick video on

how to grow your reach, promote your music, and have your songs be heard by more people so you can start building a fan base.